Beauty by Peyton
Discovery call

Getting you found in Dover

You've built something great on your own. Now let's help more people in Dover discover it. Today is just a conversation: a few ideas, a few questions, and picking a direction together.

Prepared for Peyton Olson By Jay Maakestad October 2026
01 · A quick look

Where the opportunity is

You already have the hard parts: great work, your own space, a booking system and photos. A few steps can help Google introduce you to more people nearby.

Biggest opportunity

Google Maps in Dover

When someone searches "pedicure Dover Ohio," Google shows a map with three businesses first. Setting up your own Dover listing there is the fastest way to get noticed by new clients.

Need to confirm

A "Beauty by Peyton" in New Middletown

There's a Google listing with your business name about 80 miles away, set up as a nail salon. If it's an old listing of yours, we can likely claim it and move it. If not, it's a name we need to work around.

Website

Let your site tell your story

Your booking setup works well. Adding a short welcome, a bit about you, and your photos front and center, along with your pedicure and waxing services, gives Google more to show people searching nearby.

Easy win

One name everywhere

Your business appears as "Peyton Olson," "Beautyy by Peyton" and "beautyy_peyton." Google rewards businesses whose name, address and phone match everywhere, so picking one is a quick, free boost.

The New Middletown listing
Your Dover business
10651 Main St Unit B, New Middletown
314 N Walnut St, Dover
(330) 502-1310
(330) 365-7435
beautybypeyton1.glossgenius.com
beautyybypeyton.glossgenius.com
Nails only · 1 review
Hair, nails and waxing
02 · The simple version

How people find a salon

Most new clients never see a website first. They decide from the map.

1They search "waxing near me" or "salon Dover OH"
2Google shows a map with the top three nearby businesses
3They compare stars, reviews and photos
4They tap "Book" or call
What decides the top three: having a verified Google listing, being close to the person searching, the number and quality of reviews, and having your services, photos and hours filled in. A website helps, but the listing does most of the work.
03 · Your neighborhood

Your neighbors on the map

These Dover businesses appear on the map for salon, nail and waxing searches. Several are independent stylists who branched out on their own, just like you.

BusinessKnown forRatingReviews
Thee Signature Salon & SpaFull service, nails, spa4.3 ★211
The Head Shop SalonHair, scalp treatments4.8 ★74
The Nail Artist, Designs by MindyNails, pedicures4.8 ★60
Pirl & Co Salon by RachelHair, nails in building4.9 ★58
Studio MaxHair, bridal5.0 ★33
Beauty Lounge by CaileyNails, pedicures4.8 ★20
Aubs Beauty BarNails, facials, lashes5.0 ★13
WaxedbyhaleyWaxing5.0 ★7
The good news: independent stylists in Dover show up on the map with 7 to 33 reviews, and only one business focuses on waxing. You offer hair, nails and waxing all in one place, which few others do.
04 · A possible path

Where I'd start

Nothing here is decided. Your answers in the next section will shape the order and the scope.

1

Set up your Google listing

Either claim and move the New Middletown listing (if it's yours) or create a fresh one at your Dover office. Add your services, prices, hours, booking link and your photos.

2

Refresh your website

A home page that introduces you, shows off your photos and lets Dover know everything you offer. Your GlossGenius booking stays exactly as it is.

3

Grow your reviews

An easy way to invite happy clients to leave a Google review after their appointment. Reviews are one of the biggest things that help people find you.

05 · Friends and family

In the same foxhole

Every so often I find a business where I can see myself in the same foxhole, side by side, working toward the same goal. Family makes that an easy call. Some of my clients invest quite a bit each month as they scale, but you don't need to start there. We start simple, grow together, and adjust as you do.

1

Set a starting point

We note roughly how many clients you see today, so we can both see the growth clearly.

2

Start small

A small monthly retainer to cover the first steps: your Google listing, a website refresh and a review routine.

3

Grow together

As new clients come in, we check in and decide what's next. If it makes sense, we can shift toward a profit-share model, so I only do well when you do.

This is my friends and family plan. When you win, I win. No pressure and no long contract, just two people in the same foxhole working to grow your business.
06 · Let's talk it through

Questions for you

Answer whatever you can. Skip anything you're unsure about and we'll cover it on the call.

0 of 0 answered
How to send me your answers: your answers save on this phone or computer as you type, so you can come back anytime. When you're done, tap Send to Jay at the bottom. It opens your email or messages with everything already filled in. If that doesn't work, tap Copy answers and paste them into a text to me.
Nothing saved yet
07 · After today

Next steps

Me

A short proposal

Based on your answers, a clear plan with scope, timing and price.

You

Confirm the listing

Let me know if the New Middletown listing or its phone number was ever yours.

Together

Pick favorite photos

Choose the shots you're proudest of. They'll shine on both the website and Google.